Transforming Lead Generation for a Car Detailing & Protection Business

Client Overview

• Industry: Automotive Detailing & Surface Protection

• Location: Sacramento, CA

Our client is a trusted automotive detailing and surface protection company dedicated to helping vehicle owners protect their investment and keep their cars looking brand new.

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The Challenge

Before partnering with us, the client struggled with:

• Inconsistent lead generation – business had slow weeks, even during peak seasons.

• Lack of social media presence – competitors were outpacing them in visibility and engagement.

• No lead tracking – paper-based intake made it difficult to track leads from first call to paying customer, leading to lost opportunities.

• Inefficient intake process – warranty lookups and repeat customer identification were time-consuming and unreliable.

These challenges left the business without consistent growth, limited insight into marketing performance, and a lack of operational efficiency.

 

Goals​

The client wanted to:

• Generate consistent monthly leads through expanded paid search efforts.

• Improve ROI while scaling ad spend effectively.

• Expand into social media advertising to increase brand awareness and conversions.

• Implement a CRM system to track leads from initial call through completed sale.

• Digitize their intake process and create a system for assigning and tracking shop tasks, providing the owner with meaningful data about operations.

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The Solution​

We provided a holistic marketing and operations solution that included:

• Paid Media Management: Google Ads (Search & Performance Max campaigns) and Meta Ads (form submission campaigns).

• Landing Page Optimization: Redesigned and tested Wix landing pages to improve conversions.

• Content Creation: Drafted blog articles for SEO and developed a content calendar for consistent posting on Facebook and Instagram.

• CRM Implementation: Introduced a digital system to manage leads, customer history, warranties, and shop task assignments.

 

Our Approach

• Rolled out improvements incrementally (one platform at a time), ensuring the client’s budget was used wisely.

• Conducted A/B testing on landing pages and forms to identify the highest-converting versions.

• Focused on continuous optimization—reviewing performance with the client and adjusting strategies as needed.

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The Results

The impact was immediate and continued to scale month over month:

• 73% decrease in cost per lead since account takeover.

• 375% increase in lead volume compared to prior performance.

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